000 00442nam a2200157Ia 4500
008 210219s9999||||xx |||||||||||||| ||und||
020 _a125902685x
082 _a658.5
_bBE-A
100 _aBelch George E
245 0 _aAdvertising and promotion : an integrated marketing communications perspective
_cBelch George E
250 _a9th
260 _aNew Delhi
_bmcGraw Hill
_c2014
300 _axliii,984
942 _cBK
950 _o658.5 BE-A
999 _c53121
_d53121