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_a658.5 _bBE-A |
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100 | _aBelch George E | ||
245 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective _cBelch George E |
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250 | _a9th | ||
260 |
_aNew Delhi _bmcGraw Hill _c2014 |
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300 | _axliii,984 | ||
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950 | _o658.5 BE-A | ||
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