Kotler,Philip <br/><br/>
Marketing Management 
PhilipKotler 
 - 12th 
 - New Delhi  Prentice Hall of India  2005 
 - 780 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K187M