Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler 
 - 5th 
 - Noida  Pearson education  2016 
 - xxvi; 756p 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KO-M