Kurtz David L <br/><br/>
Principles of contemporary marketing 
Kurtz David L 
 - 15th 
 - New Delhi  Cengage learning  2012 
 - xxxvii,662 
<br/><br/><label>ISBN: </label>8131519585 
<br/><br/><label>Dewey Class. No.: </label>658.5  / KU-P