Belch George E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 
Belch George E 
 - 9th 
 - New Delhi  mcGraw Hill  2014 
 - xliii,984 
<br/><br/><label>ISBN: </label>125902685x 
<br/><br/><label>Dewey Class. No.: </label>658.5  / BE-A