Czinkota Michael R <br/><br/>
Marketing management 
Czinkota Michael R 
 - 2nd 
 - New Delhi  Cengage learning  1998 
 - xv,598p 
<br/><br/><label>ISBN: </label>8131501177 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZ-M