Gupta,Nitish Rai <br/><br/>
Why monk bought the ferrari: How successful brands create consumer relevent diff 
Nitish RaiGupta 
 - New Delhi  Tata McGraw Hill  2012 
 - x,92 
<br/><br/><label>ISBN: </label>1259028229 
<br/><br/><label>Dewey Class. No.: </label>332.743  / GU-W