Baker, Michael J., ed. <br/><br/>
Marketing theory: a student text. 
Michael J.Baker 
 - 2nd. 
 - New Delhi.  SAGE Publication.  2010 
 - xvii, 422p 
<br/><br/><label>ISBN: </label>9781849204668 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BA-M