Rudani, R.B. <br/><br/>
Basics of marketing management:Theory and practice. 
R.B.Rudani 
 - New Delhi.  S.Chand & Co.  2009 
 - xiv; 441p 
<br/><br/><label>ISBN: </label>8121931681 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RU-M