Czinkota M R <br/><br/>
Marketing Management 
Czinkota m R 
 - 2nd 
 - New Delhi  Cengage Learning  1998 
 - xxv,363p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CZ-M