TY - BOOK AU - MURAPALA, HARSHA AU - TI - Understanding the Role of Content Marketing and Its Influence on Consumer Purchase Intention U1 - 658 PB - DEPARTMENT OF HUMANITIES AND MANAGEMENT DR BR AMBEDKAR NATIONAL INSTITUTE OF TECHNOLOGY JALANDHAR (PUNJAB) N1 - THIS THESIS BELONGS TO DEPARTMENT OF HUMANITIES AND MANAGEMENT; MBA; 21701017 ER -