TY - BOOK AU - JAKHU, GAURAV AU - TI - AN EMPIRICAL INVESTIGATION INTO ONLINE IMPULSIVE BUYING BEHAVIOUR WHILE SHOPPING ON AMAZON E-COMMERCE WEBSITE U1 - 658 PB - Dr. BR Ambedkar National Institute of Technology Jalandhar, PUNJAB (144011) June 2023 N1 - THIS THESIS BELONGS TO DEPARTMENT OF HUMANITIES AND MANAGEMENT; MBA; 21701012 ER -