TY - BOOK AU - VERMA, DEEPAK KUMAR AU - TI - "ASSESSING THE IMPACT OF ONLINE REVIEWS ON CONSUMER PURCHASE INTENTION IN THE INDIAN PERSPECTIVE" U1 - 658 PB - DEPARTMENT OF HUMANITIES AND MANAGEMENT DR. B.R. AMBEDKAR NATIONAL INSTITUTE OF TECHNOLOGY, JALANDHAR66p N1 - THIS THESIS BELONGS TO DEPARTMENT OF HUMANITIES AND MANAGEMENT; MBA; 21701009 ER -