Marketing research: an applied orientation (Record no. 198972)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00500nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240607162345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240607b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-534-3329-1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MA-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra Naresh K |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Dash Satyabhushan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii,955 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books and Monographs |
| Lost status | Damaged status | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | 07.06.2024 | New Delhi Atlantic Publishers | 658.83 MA-M | 102175 | Books and Monographs |