Advertising and promotion management.
Rossiter, John R.
Advertising and promotion management. John R.Rossiter - New YOrk. McGraw Hill. 1987 - xv; 649p
658.5 / RO-A
Advertising and promotion management. John R.Rossiter - New YOrk. McGraw Hill. 1987 - xv; 649p
658.5 / RO-A