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INVESTIGATING THE FACTORS INFLUENCING PURCHASE INTENTION TOWARDS PRIVATE LABEL BRANDS: A STUDY ON YOUNG CONSUMERS

AGGARWAL, DIVYA

INVESTIGATING THE FACTORS INFLUENCING PURCHASE INTENTION TOWARDS PRIVATE LABEL BRANDS: A STUDY ON YOUNG CONSUMERS - DEPARTMENT OF HUMANITIES AND MANAGEMENT DR. B.R. AMBEDKAR NATIONAL INSTITUTE OF TECHNOLOGY JALANDHAR – PUNJAB (INDIA) - 79p

THIS THESIS BELONGS TO DEPARTMENT OF HUMANITIES AND MANAGEMENT

Dewey Class. No.: 658

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